Greenville Center for Creative Arts

Greenville Center for Creative Arts came onto the Greenville Art scene in 2015 in order to provide year-round access to the arts for all. They’re goal was to be friendly, inviting, exciting, and inspiring. However, when they brought me on board, their branding and visuals didn’t reflect this vision at all—It felt corporate and dull. I was tasked with adding some life to their brand in order to appeal to the sensibilities of the visual arts community, including a brand new website, a new visual brand strategy, and various physical deliverables to promote new and existing programs.